Karoline Leavitt Shares Beauty Secrets as She Makes History in D.C.
Donald Trump’s glamorous press secretary, Karoline Leavitt, is turning heads in more ways than one—now delighting fans by revealing some of her beauty secrets.
At just 27, Leavitt has made history as the youngest person ever appointed to the role of White House press secretary. While her sharp political messaging and viral media showdowns have made waves, her polished appearance and poised public presence have also earned her admiration across social media.
From skincare routines to her favorite power-ready makeup products, Leavitt has occasionally offered followers a glimpse into how she maintains her signature camera-ready look—even during long days at the White House.
Before Her White House Role, Leavitt Shared On-Camera Beauty Tips With Fans
Before stepping behind the podium as White House press secretary, Karoline Leavitt served as the national press secretary for Donald Trump’s presidential campaign. Even then, she was no stranger to the spotlight—and made sure to bring her A-game to every television appearance.
In a recently resurfaced Instagram video, Leavitt gave fans a behind-the-scenes look at how she prepped for on-camera interviews, sharing her step-by-step makeup routine tailored specifically for TV lighting and HD cameras. The video has since made the rounds again online, with supporters praising her for balancing professionalism with authenticity.
From choosing matte foundations to reduce shine under studio lights to emphasizing eye definition for a polished, assertive look, her beauty tips were both practical and widely appreciated—especially by young women entering politics or media.
Press Secretary Karoline Leavitt Reveals Her TV Makeup Routine in Resurfaced Instagram Video
White House Press Secretary Karoline Leavitt may be known for her sharp comebacks and political prowess, but a recently resurfaced Instagram video is shining a light on another side of the 27-year-old rising star—her behind-the-scenes beauty routine.
Originally posted in November 2023, the video features Leavitt giving fans a candid, step-by-step guide to how she prepares for television appearances. “I receive a lot of questions about how I do my makeup when I go on TV… so I figured I’d show it!” she wrote in the caption.
Filmed from her New York City hotel room at 4 a.m. ahead of a Fox Business appearance, the clip has been recirculating online, drawing praise for her relatable and practical approach. “Here’s the look I did for a hit on Fox Business… in my New York City hotel room at literally 4am,” she shared.
Before diving into the tutorial, Leavitt—who is also a new mom—was quick to credit the professionals who help her polish the look. “I can’t take all of the credit because when I arrive at the networks, the amazing hair and makeup teams provide touch ups,” she noted. “However, most of the time, I do interviews from my home studio and I’m my own glam team!”
As the youngest press secretary in U.S. history, Leavitt continues to break new ground not only in politics but also as a relatable public figure who embraces the balancing act of family life, high-stakes messaging, and staying camera-ready at all hours.
Inside Karoline Leavitt’s Early-Morning Glam Routine
In the viral Instagram video, Karoline Leavitt gives viewers a detailed breakdown of her go-to products—many of which are cult favorites among beauty enthusiasts.
She starts her routine with the $48 Too Faced Plump and Prime Serum, designed to prep the skin and create a smooth canvas for makeup. “This helps everything go on flawlessly and stay in place under those bright TV studio lights,” she explained.
Next comes her foundation cocktail. Leavitt blends Rihanna’s Fenty Beauty Soft’Lit Naturally Luminous Hydrating Longwear Foundation ($40) with Too Faced’s Born This Way Liquid Foundation ($47) to achieve the ideal balance of coverage and luminosity. “I like a natural but polished finish—especially for high-definition cameras,” she noted.
The routine showcases her practical approach to beauty: combining long-wear, high-performance products with early-morning discipline. It’s a relatable yet elevated routine that resonates with busy professionals—and particularly with young women who see her as both a political force and a modern role model.
Leavitt blended the foundation seamlessly using a fluffy foundation brush, then reached for a Beauty Blender to gently smooth product around her eyes—ensuring a flawless, crease-free finish where the cameras zoom in closest.
Next in her routine was eye makeup. She reached for the $54 Born This Way The Natural Nudes Eyeshadow Palette by Too Faced, opting for its shimmering neutral tones to enhance her eyes without overpowering the look. “I like to keep it soft and polished, especially for early-morning hits,” she said.
To brighten her under-eye area and combat any signs of a 4 a.m. wake-up call, she added a touch of concealer—another essential in her camera-ready toolkit.
The routine struck a balance between practical and polished, reinforcing Leavitt’s image as someone who approaches both her politics and personal presentation with precision and poise.
Karoline Leavitt’s Signature Look: Blending Politics and Poise
Keeping in line with her apparent brand loyalty, Leavitt continued her routine using more of her favorite Too Faced products. She brushed up her brows with Too Faced’s $25 Brow Wig eyebrow gel, then added a few coats of the brand’s cult-favorite $29 Better Than Sex mascara—a final touch that made her blue eyes stand out on screen.
Of course, no camera-ready look is complete without contouring. Leavitt used a contour stick, carefully applying it to her cheekbones, jawline, and forehead to subtly define and warm her features. She followed that with a shimmering powder bronzer by Too Faced, which appears to have since been discontinued, adding a sun-kissed glow to her complexion.
To finish it all off, she blended everything out with her trusty Beauty Blender, ensuring a seamless, airbrushed finish suitable for the high-definition scrutiny of national television.
The routine, which she performed from a hotel room at 4 a.m., reflects not just her commitment to professionalism—but also her relatability. Leavitt, a mom and high-ranking political figure, shows that it’s possible to balance the demands of public life with self-care, confidence, and a bit of shimmer.
Karoline Leavitt’s TV Glam: The Final Touches That Make Her Shine
To complete her flawless look, Leavitt set her face makeup with a translucent setting powder, ensuring her foundation stayed in place throughout the day’s demanding TV appearances. She added a peach-toned blush from Benefit to her cheeks, giving her complexion a fresh, radiant pop. For the lips, she chose a berry-hued $30 lip oil from Clarins, which not only added a luscious shine but also perfectly complemented the color of her berry-colored leather dress.
As for her eyes, Leavitt kept things bold but elegant, using Too Faced’s $25 Brow Wig eyebrow gel to shape and define her brows, followed by a few coats of Better Than Sex mascara ($29) to make her striking blue eyes pop.
The finished look left her with a gorgeous, sun-kissed glow—a polished yet approachable style that has become synonymous with Leavitt’s on-screen presence.
However, as with all beauty routines, Leavitt’s style has evolved. In more recent months, she’s swapped out the bold berry lip for something softer and more playful, opting for a light, bubblegum-pink lip in her March 21 MAGA Minute on Instagram. This shift marks a fresh twist on her signature look, showcasing her ability to adapt her style while keeping it effortlessly chic.
Karoline Leavitt’s Signature Makeup Look & Her Growing Personal Story
For most of her press conferences, Karoline Leavitt has opted for a fresh, light, and neutral makeup look, always complemented by a berry-colored or pink lip—creating a polished yet approachable style. Whether she’s addressing the press or speaking directly to the American people, her makeup consistently reflects her professional yet feminine image. This look has become a signature of the youngest press secretary in history, enhancing her natural beauty while maintaining an air of authority.
The resurfaced Instagram video, which offered fans a glimpse into her personal beauty routine, comes just weeks after she opened up about her personal life. Leavitt revealed the details of her relationship with her husband, Nicholas Riccio, a 59-year-old real estate mogul, discussing their 32-year age gap. The couple officially tied the knot earlier this year, after welcoming their son, Niko, in July 2024.
In an interview with Megyn Kelly, Leavitt shared how their romance began: “I met my husband during my Congressional campaign. A mutual friend of ours hosted an event at a restaurant that he owns in New Hampshire and invited my husband. I was speaking, and we were acquainted as friends. And then we fell in love.”
Her openness about her personal journey, both in her career and her relationship, further endears her to her supporters, who admire her ability to balance family life and high-level political responsibilities.
Karoline Leavitt Opens Up About Love, Age Gaps, and Support from Husband Nicholas Riccio
Karoline Leavitt recently opened up about her relationship with Nicholas Riccio, addressing the 32-year age gap between them and how it initially raised some doubts in her mind.
When asked by Megyn Kelly on The Megyn Kelly Show if she ever thought, “I can’t date him, he’s 59 and I’m 27,” Leavitt candidly confirmed she had her initial concerns. “Yes, of course. I mean, it’s a very atypical love story, but he’s incredible,” she said with a smile. “He is my greatest supporter, he’s my best friend, and he’s my rock.”
She went on to highlight how Riccio, a self-made real estate mogul, has always been fully supportive of her career ambitions. “He’s built a very successful business himself, so now he’s fully supportive of me building my success in my career,” Leavitt shared. “He’s the father of my child, and he’s the best dad I could ever ask for. He’s so supportive, especially during a very chaotic period of life.”
Despite the whirlwind of Leavitt’s career, especially as she navigates her role in the White House, she expressed immense gratitude for Riccio’s unwavering support. “I say, ‘I walked into your life and it’s been a circus ever since,’ but God bless him because he’s fully on board,” she laughed.
Megyn Kelly even joked, noting that Riccio is “Italiano, he’s a lover, he’s a romantic man,” to which Leavitt enthusiastically agreed, further demonstrating the deep affection she has for her husband.
This heartfelt reflection on their relationship highlights just how much Riccio’s support means to Leavitt, who is balancing both a high-profile political career and the joys (and challenges) of family life.
