Mark Zuckerberg has been forced to take down ads from Instagram after facing backlash from Hollywood star Jamie Lee Curtis, who publicly slammed the billionaire over what she called “AI bulls*.”**
The Oscar-winning actress posted an open letter on her Instagram page, criticizing the Facebook co-founder after discovering an advertisement featuring an AI-generated image that looked strikingly similar to her. Curtis called out the use of her likeness without consent, igniting a wave of concern about deepfakes and the misuse of artificial intelligence in advertising.
The actor, best known for her iconic role in the Halloween franchise and more recently for her Oscar-winning performance in Everything Everywhere All At Once, expressed outrage over an Instagram ad that featured an AI-generated likeness of her.
Curtis claimed the ad was promoting “some bulls*** that I didn’t authorize, agree to, or endorse,” and took her frustration directly to Meta CEO Mark Zuckerberg in a public Instagram post.
In her open appeal, she wrote:
“It’s come to this, @zuck. Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bulls** that I didn’t authorize, agree to, or endorse.”*
“I tried to DM you and slide on in, but you don’t follow me—so I’ve had to take to the public Instaverse to try to reach you.”
“If I have a brand—besides being an actor, author, and advocate—it’s that I’m known for telling the truth, saying it like it is, and standing for integrity. This (MIS)use of my image—taken from an interview I did with @stephruhle during the fires—with new, fake words put in my mouth, diminishes my opportunity to actually speak my truth.”
“I’ve been told that if I ask you directly, maybe you’ll encourage your team to police it and take it down. I deleted Twitter long ago, so this is the only way I can think of reaching you. Thank you in advance — JLC.”
Jamie Lee Curtis unleashed a public rant at Mark Zuckerberg (Todd Owyoung/NBC via Getty Images)
Not long after Curtis’s public appeal, Meta responded. A company spokesperson confirmed that the fake ads had been taken down.
In a statement to Variety, Meta spokesperson Andy Stone said the ads violated the platform’s policies and “have been removed” as a result.
Curtis has been vocal about her concerns with social media and misinformation in the past. In November 2024, she announced via Instagram that she had deactivated her account on X (formerly Twitter). At the time, she shared a reflective message with her followers:
“God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and the wisdom to know the difference.”
The recent incident has only added to growing public concern over the use of AI-generated content and the lack of oversight on major tech platforms.
